About us
Overview
We Build Businesses that help People make Confident Choices
Back in 2018, we set out to build a data exchange called UTM (Unicorn Tech Media). Our goal was to help businesses use data more intelligently and make smarter, more deterministic decisions by connecting information from across the web. But we quickly realized the market wasn't ready for this approach. Data was fragmented, messy, and brands struggled to understand how to turn it into meaningful outcomes for their campaigns.
Still, building UTM turned out to be one of our most valuable experiences. It taught us how to identify genuine buyers within large, unfocused audiences. We noticed a pattern: everyone was chasing the used-car segment, while the broader story of automobile ownership, especially around new vehicles, was being neglected. That insight became our turning point.
We saw an opportunity to think bigger. Rather than focus on a single transaction or one type of customer, we envisioned building something that could accompany people across their entire automotive journey, whether they were buying their first bike, upgrading to a car, or following wherever their aspirations led. On March 23rd, 2020, that vision came to life with the launch of 91Wheels. Today, we're proud to be India's youngest and fastest-growing automotive platform. But our story didn't stop there.
We never stopped experimenting. Not every idea worked, and that's okay. We explored used-car subscriptions, EV financing, and even ventured into unexpected territories like fertility care and venue marketplaces. Some of these ideas emerged from personal conversations, others from market gaps we spotted, and many through collaborations with people who shared our belief in building meaningful, valuable businesses.
Along the way, we created new brands like 91Astrology, partnered with the right people to launch businesses such as Drivio, and have stayed proudly bootstrapped so we could learn, adapt, and grow without chasing hype.
We're far from finished. Every day, we wake up with the same drive that started it all: the urge to build, experiment, and create businesses that serve our mission of simplifying life's complexities for our audience.
Why We Do What We Do
At the heart of Vansun is one core belief: Happiness comes from making choices that feel right. We're here to be a trusted partner, clearing away confusion and turning complex decisions into simple, confident next steps, so people can focus on living fully.
Data-Smart
We use data and technology to create intelligent solutions that provide clear insights and recommendations.
People-First
Every decision we make starts with understanding what people need and how we can make their lives easier.
Simplify Complexity
We break down complex choices into clear options that help people feel confident in their decisions.
What Makes Vansun Unique
For us, it's always been about more than just products or business models: it's the mindset. We're not afraid to get our hands dirty, try new things, and admit when something's not working. Unlike a lot of companies chasing fast growth or outside funding, we don't mind taking our time, testing ideas thoroughly, and growing profitably, even if that means some missed trends or smaller scale in the short-term.
We've spun off businesses when the time was right, partnered with other founders when it made sense, and stayed bootstrapped longer than most in our space. What holds it all together is our willingness to learn, adapt, and keep the focus on simplifying decision-making for our customers.
We're also proud to have a team that's come together over time, not just for money or “the next big thing,” but for the satisfaction of building something real and lasting. We believe you can feel that difference in every conversation, every product, and every relationship we build.
Our Values
What We're Building Next
We know that the world is changing fast. Electric vehicles, new financing models, and even things like driverless tech are on the horizon, but we're realistic about timelines and the Indian market's unique needs. Driver-on-demand is a space we're keen on exploring when the conditions are right.
Our plan is simple: stay flexible, stay close to our customers, and keep learning as we go. This approach, staying focused but remaining open to new directions, has served us well as we've grown.
Our Culture & People
The real engine behind Vansun is people. We look for folks who are curious, willing to put in genuine effort, and who care enough to grow both themselves and the company. We think culture can't be designed top-down. It's the sum of everyone's actions, their attitude towards growth, and their willingness to build something worthwhile.
What we do, how we do it defines culture. The point is to have the right people riding the bus together and we will get to the right road.